At the last IIW there was a conversation about having a couple day special session of IIW just focused on “What are the business models of identity?” after looking at two different dates and locations we have decided to just weave the topic into this next IIW. Bob Blakely wrote up the articulation of the landscape around this question….
Identity technology grew up inside the corporate enterprise. As long as identity remained a service provided by the HR or IT departments, all identity projects needed was a cost justification for the identity management project and procurement of any necessary hardware and software. There was, in other words, no need for an identity business model.
As enterprises have become more virtual, as businesses have begun to form partnerships which require them to be aware of identities of partner personnel, and as government and business have acquired more and more information about identities of customers and citizens, the need has arisen for identity services provided by third parties. But these third parties, unlike corporate HR and IT, cannot exist without business models.
Federated identity hubs, cloud-hosted identity service providers, credential vetting providers, and other identity provider businesses are beginning to emerge in response to the modern market’s identity needs. But business models in this space are not yet mature, and identity technology providers are not yet communicating well enough with identity providers and relying parties to enable them to produce the tailored offerings which will support new identity business models.
We are convening this thematic track inside IIW to bring together existing and potential identity providers to discuss business model issues inhibiting the growth of identity businesses, and to explore ways to overcome these issues.
Issues to be discussed will include business needs of identity relying parties, terms of service and quality of service requirements for identity services, issues of privacy and public perception, accuracy of identity information, usability and user acceptance issues, branding of identity services, models for monetizing identity services, and regulations, among other topics.
Existing identity technologies including federation, information cards, and OpenID may be discussed to the extent that they are relevant to business issues.
This thematic track at IIW will bring together business people whose organizations require identity services, identity service provider executives, product managers responsible for product strategy at large companies, potential adopters of identity technologies, and venture capitalists.